BUS 240 Consumer Behavior

This course will address factors that influence what and why consumers buy. Understanding consumer behavior provides is vital to goods and services providers to learn why consumers feel a need for a particular product, search for and find the intended information about that product. Applying an understanding of consumer behavior allows customers to evaluate products as the best alternative, buy the products and remain loyal to a product.

Credits

2

Distribution

Business/Services

Offered

Fall Semester